I’m Zohreh, a Senior User Experience Designer with a master’s degree in design and 8 years of experience in high-traffic e- commerce, marketplace, travel, and career management platforms.
Currently, I am spearheading the design efforts as a solo designer
for a B2B maritime career management platform to make an all in
one product for ship industry.
Previously, I structured design teams and elevated the userexperience for over 60 million users across B2C and C2C multi-
category apps such as Snapp and AP applications. Scalability,Unification, Personalisation, and Loyalty are the most
comprehensive areas that I have worked on.
My expertise extends to running usability test labs , implementing
iterative design processes and human-centric strategies in agile
environments and cross-functional teams.
User Research: Observation, Interview, Questionnaire, Persona, Benchmark, Data Analysis
Design: Design thinking, User Journey, Wireframe, Prototype, Sketch, Graphic Design, Illustration, Storyboard, User flow, InformationArchitecture, Interface design, Prototyping
Evaluation: Usability Testing, Heuristic review, Guerilla test
Tools: Sketch, Figma, Zeplin, Google Analytic, Hotjar, Invision, Principle, Illustrator, Photoshop, Whimsical, Miro